2018– · Sector Manager → Senior Manager
Standardizing how new products reach the market
Making sure what sales promises matches what the product can deliver.
Challenge
New offerings reached sales teams at uneven levels of readiness, which made positioning, pricing and delivery commitments inconsistent.
Strategic thinking
A stage-gated New Product Introduction process with clear commercial-readiness artifacts aligns product maturity with what can be sold.
Action
- Authored and co-developed the enterprise NPI framework.
- Standardized commercial-readiness artifacts: market and customer rationale, value proposition, positioning, pricing and financial logic, and go-to-market plans.
- Supported investment and release decisions as part of NPI governance.
Business outcome
- Led personallyA shared NPI standard used in investment and release decisions.
Lessons learned
Governance done well speeds teams up, because it settles questions before they become disputes.