A career of building, in order
From library and information technology in the late 1990s to leading partnerships and market expansion today. Explore by chronology or by capability.
Leads strategic partnerships, business opportunity development and portfolio and market expansion, connecting external technology ecosystems to Naseej's sector strategies, SaaS offerings and go-to-market execution.
Contribution and achievements
- Contributed the Business Development & Partnerships workstream to the company's four-year strategic initiatives planning, translating market expansion, portfolio enrichment and partnerships into initiatives, dependencies, ownership and KPI inputs.
- Built a three-tier investment evaluation framework and advanced shortlisted candidates toward Board Investment Memo preparation.
- Established and operationalized the Vendor & Partner Management Office; executed strategic partnership agreements across learning technology, cloud and security, and digital content.
- Supported the Moodle Certified Partner program, the DataCite Registered Service Provider designation (first in the Middle East) and the EdfaPay payment-gateway partnership.
- Defined sector strategies for sports technology and healthcare technology, and supported US higher-education market-entry analysis.
- Contributed strategic and partnership inputs to Naseej's IDC MarketScape: Gulf Countries AI Professional Services 2025 assessment, in which Naseej was recognized as a Major Player.
- Standardized NPI commercial-readiness artifacts covering rationale, value proposition, positioning, pricing logic and GTM plans.
Technologies
Enterprise AI and AI agents, intelligent knowledge search, cloud and security, learning and content platforms, low-code, payments
Scope
Works across Sales, Presales, Product, Engineering, Cloud Operations, Delivery, Marketing, Finance, Legal and GRC.
Owned business development and product strategy for a cloud-native, multi-product SaaS platform serving higher-education and knowledge institutions across KSA, the GCC and Egypt.
Contribution and achievements
- Helped develop and scale MEDAD; contributed to its growth across client institutions and organizations.
- Guided strategy and roadmaps for campus management, learning and training, institutional effectiveness and library and knowledge products.
- Authored and co-developed the enterprise NPI framework; supported investment and release decisions.
- Met or exceeded business targets through positioning, customer relationships, solution development and renewal and expansion; introduced AR/VR solutions to the education portfolio.
Technologies
Cloud-native SaaS, campus management, LMS and training platforms, institutional effectiveness, digital library and knowledge systems, AR/VR
Scope
Executive roadmap and performance reviews across product, engineering, cloud operations, marketing, sales and delivery.
A concurrent assignment leading education-solutions presales alongside the sector role.
Contribution and achievements
- Led end-to-end technical and financial proposal responses, bid reviews and solution demonstrations.
- Standardized demos, offer narratives and proposal processes; helped the business achieve its 2022 sales target.
Technologies
Education solutions, proposal and bid management
Scope
Presales team, bid reviews, solution scope and implementation planning.
Established a new business practice in education technology, building on Naseej's position in library and knowledge technology.
Contribution and achievements
- Established and expanded the academic and e-learning practice, leading market strategy, partnerships, solution architecture, presales and delivery oversight.
- Built and managed a multidisciplinary practice of technical, functional and business product managers.
- Delivered the 2017 annual sales-order target.
Technologies
Learning management systems, e-learning platforms, academic solutions
Scope
Full practice P&L orientation: strategy, partners, presales and delivery oversight.
Led eSolutions implementation for web and enterprise applications.
Contribution and achievements
- Introduced development, deployment, QA, project-scoping and resource-management processes.
Technologies
Web and enterprise applications
Scope
Implementation teams and delivery processes.
Managed delivery of enterprise systems for clients in Saudi Arabia.
Contribution and achievements
- Managed multidisciplinary engineers, developers and DBAs delivering ERP, ECM, portals and custom enterprise systems.
- Supported technical bids, deployment and ongoing support.
Technologies
ERP, ECM, enterprise portals, custom systems
Scope
Engineering, development and database teams.
Managed library-management and e-learning solutions for institutions across several regions.
Contribution and achievements
- Led software localization, implementation, client training, presales and proposals across the GCC, India, Singapore, Thailand and the Levant.
Technologies
Library management systems, e-learning, software localization
Scope
Multi-country implementation and client training.
Early career with Advanced Arabic Systems, the company now known as Naseej for Technology, in library and information technology.
Contribution and achievements
- A 1999 certificate from the King Faisal Center for Research and Islamic Studies records his participation, as an engineer with Advanced Arabic Systems, in the course “Library and Information Center Services: Striving for the Best”.
Technologies
Library and information systems
Scope
Role title and dates to be added from employment records.
Looking at a growth or partnerships mandate?
The executive brief summarizes the record on one page, with the CV and direct contact options.